I'm Sarah Burr — a customer marketing leader with fifteen years of experience inside hyper-growth B2B enterprise tech. My career has been a single thread: making customers the loudest, most trusted voice in the room.

I've operated as an individual contributor cranking out case studies, as a manager running global reference operations, and as a leader designing and launching Customer Advisory Boards. I've lived through IPOs, category creation, and product launches — and the through-line is always the same: customers move the business when their stories are surfaced with intention.

Today I work with a small number of B2B companies at a time on select engagements including fractional leadership coverage, advocacy program scale-up, Customer Advisory Board launches, community management, and program operations. If any of that sounds like what your team needs, let's talk.

One of my favorite professional quotes comes from one of the best CEOs in the biz, Frank Slootman. He wrote, “Leaders are not people with management titles per se. Leaders set standards of performance for others to follow. High performance organizations exhibit leadership coming from all directions, it is not an exclusively top-down phenomenon. Anybody, anytime can decide to be a leader. It is just a different mode of getting up and going to work in the morning.”

I’d love to help you and your program lead the way.