B2B Customer Marketing & Community for Hyper-Growth
Launch, scale, or up-level your customer programs with our proven Blueprint to drive trust, loyalty, and brand advocacy.
Customer marketing, advocacy, & executive engagement
I'm Sarah Burr. For nearly 15 years I've built customer marketing programs at companies like ServiceNow, DataStax, Confluent, Ironclad and OpenAI. I’ve consulted with companies like Samsara, Yext, and Informatica. I help B2B enterprise teams turn their customers into their most powerful go-to-market asset.
Mid- to late-stage startups are in a critical period of growth. Customer evidence is a crucial piece of the marketing puzzle to drive awareness, trust, and credibility with new audiences as the business builds momentum.
All too often, customer references and advocacy is an ad-hoc and tactical function based on reacting to stakeholder requests. But when elevated to a strategic and proactive function, it can and will influence every area of the business — including the all-important metrics of customer acquisition, retention, and investor interest.
And if you are looking to IPO, you know you need to craft customer stories in a compelling way that connects with your audience and communicates the business value of your products and services. Implementing a program with a proven blueprint for success, that will scale with your business as it grows, is key.
With nearly 15 years of experience building customer reference and advocacy programs for some of the fastest-growing B2B technology companies in Silicon Valley, I’ve been where you are, developing and discovering the secret sauce on my own. Now, I’m thrilled to share the blueprint for success with you. Learn more.
Offerings
Seamless leadership during a leave of absence.
Step-in executive coverage for your customer marketing org. I keep momentum on advocacy, references, content, and exec engagement so your team doesn't lose a beat.
Weekly leadership cadence with your team
Stakeholder management across Sales, PMM, and CS
Quarterly planning and goal tracking
Hiring support and team coaching
Fractional Customer Marketing Leader
Community Management
Launch, monitor, and engage with your customer community.
Looking to start or revitalize a customer community or champions program? Outsource to a seasoned customer engagement expert.
Technology platform audit, evaluation, selection
Community analytics, reporting, insights
Daily monitoring and engagement
Customer advocacy integration
Advocacy Program Scale-Up
More references, films, and stories — faster.
Increase program velocity for written case studies, customer film production, social-first content, and customer engagement without growing headcount.
Reference pipeline operations and SLAs
Case study and customer film production playbook
Social-first short-form content engine
Reference reward and recognition program
Customer Marketing Operations
Let us take care of the details, so you can focus on the customers.
The behind-the-scenes operations of scaled customer marketing programs can become its own full-time role. Hire someone you don’t have to train, so you can focus on what matters – your relationships and program execution.
Pipeline building, management and vetting of advocacy leads & targets
Program reporting & analytics
Customer gifting & merch
Program decks, enablement materials, file organization, source of truth
Customer reference database management
Customer Advisory Board Launch
From charter to first session in 90 days.
Build the framework, template, and charter for a world-class CAB — and get your first program off the ground. Ongoing management available post-launch.
CAB charter, member criteria, and recruitment
Session design, agenda, and facilitation
Post-session synthesis and product feedback loop
Optional ongoing program management
Get in touch
Wondering where to start? Have a specific need you don’t see represented here? Reach out for a free consultation and we can help guide you on the package that’s right for your program and your business.