B2B Customer Marketing for High-Growth Startups
Launch, scale, or up-level your customer programs with our proven Blueprint to drive trust, loyalty, and brand advocacy.
Customer marketing pre, during, and post-IPO
Mid- to late-stage startups are in a critical period of growth. Customer evidence is a crucial piece of the marketing puzzle to drive awareness, trust, and credibility with new audiences as the business builds momentum.
All too often, customer references and advocacy is an ad-hoc and tactical function based on reacting to stakeholder requests. But when elevated to a strategic and proactive function, it can and will influence every area of the business — including the all-important metrics of customer acquisition, retention, and investor interest.
And if you are looking to IPO, you know you need to craft customer stories in a compelling way that connects with your audience and communicates the business value of your products and services. Implementing a program with a proven blueprint for success, that will scale with your business as it grows, is key.
With 12 years of experience building customer reference and advocacy programs for some of the fastest-growing B2B technology companies in Silicon Valley, I’ve been where you are, developing and discovering the secret sauce on my own. Now, I’m thrilled to share the blueprint for success with you. Learn more.
Offerings
Download playbooks, templates, scripts, checklists and timelines for a program-in-a-box that you can implement at your own pace.
Gain access to our course that teaches you the fundamentals of strategic references, advocacy and storytelling so that you can provide more value to your company and accelerate your career.
The Blueprint
Implementation, Coaching & Strategy
I will walk alongside you to help you implement and launch a strategic references and advocacy program utilizing the Blueprint. This package includes a set number of calls per month, plus unlimited email access, for a flat fee. We get you fully launched in 180 days, with specific results starting at 30, 60, and 90-day milestones.
Ongoing Program Advisory and Consulting
Gain access to as-needed services, strategy, and even fractional management of your program. We can also work on a custom engagement to fit the needs of your business. I charge an hourly rate for this program.
Get in touch
Wondering where to start? Reach out for a free consultation and we can help guide you on the package that’s right for your program and your business.